AUDI

Personal path of progress

Four athletes. One story of progress. For the Audi Winter Campaign 2024/2025, we developed and produced a cinematic portrait series featuring Swiss-Ski athletes Lara Gut-Behrami, Wendy Holdener, Corinne Suter, and Marco Odermatt. Our aim: to portray the athletes authentically — in everyday life, in motion, in real moments. Personal instead of staged. Emotional instead of generic. Concept, production, and postproduction were handled entirely in-house — from the first idea to the final release. What made this project especially valuable was the close creative exchange with the Audi team. The open collaboration on equal terms created space for real ideas — and a result with tangible depth. Whether horseback riding, surfing, traveling through Italy, or on the LED stage with the Audi SQ6 e-tron: with a lean setup, we focused on exactly what honest imagery requires. Approachable. Direct. Real. Our scope of work: Creative concept & storyline, on-location shoots & studio production, driving shots at alpine passes, editing, color grading & sound design.Vier Episoden. Vier Charaktere. Eine Haltung: Fortschritt beginnt persönlich.