AUDI

A new Sphere

The Swiss premiere of the Audi activesphere concept was more than an event – the “Celebration of Progress” was an emotional homage to innovation and elegance. The Sphere family presents Audi's vision for the premium mobility of tomorrow. The concept vehicles are not only linked by their fascinating design, but also by their electric drive and the ability to drive automatically. The Audi activesphere concept as the perfect companion for an active lifestyle of tomorrow thrilled the exclusively selected audience. Discover the future of mobility in a new dimension. The exclusive car reveal attracted a top-class audience. Hildegard Wortmann, Head of Marketing & Sales and Member of the Board of Directors of Audi AG and Board Member of the Volkswagen Group, moved the entire board meeting of Audi AG to Andermatt at short notice. On stage were personalities such as Audi ambassadors Didier Cuche and Andreas Caminada, Samih Sawiris as the main shareholder of Andermatt Swiss Alps and the two designers of the show cars Gael Buzyn & Sid Odedra. Mood was honoured to be trusted to capture the unique memories of this event in the form of a commercial film. Edited and produced overnight so that the content emotionalized the next audience on the huge LED wall the following day. This project, with its ambition, passion and quick turnaround is an expression of what we do and how we do it.