IWC

Racing

The frozen Lake St. Moritz at 1,800 meters above sea level is a popular venue for horse racing in winter. However, in the month of February, this idyllic setting becomes host to the International Concours of Elegance (ICE), which presents a spectacular race of classic racing and sports cars from all over the world. IWC supports this event as an official timing partner. Mood was able to convey a visual language consisting of a harmonious interplay of timeless elegance and historical motorsport enthusiasm. Real craftsmanship and experience result in a feeling for the moment, accuracy and precision. At top speed and in bitter cold, we produced the feeling of luxury paired with nostalgia in unique visual worlds.